- Title sequence and credits
- The introduction to the main characters
- The introduction of the setting and the location
- The production and distribution idents (identities)
- The introduction to the start of the narrative, through this we get a senses of the storyline.
- The introduction gives us a sense of the pace of the film and what the mood and tone will be like later.
- It sets up the genre
- Music is used to set the mood
In a classic opening, for example in Psycho (1960); we tend to see:
- A city scape
- The camera zooms into a building
- The camera zooms into a window
- The camera zooms into a room
- The camera zooms into the characters
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